Overview
Taiwanโ€™s largest international performing arts festival, presented by the National Theater & Concert Hall.
Taiwanโ€™s largest international performing arts festival, presented by the National Theater & Concert Hall.

Project Goal

Project Goal

In the post-pandemic period (2023), National Theater & Concert Hall aimed to bring performing arts back to the public. Group G proposed the concept โ€œWhen we meet, anything is possible.โ€The key visual places a large stage curtain in a desert-like setting. Two figuresโ€”one real, one reflectedโ€”face each other across the curtain, suggesting a dialogue through performance. The campaign communicates NTTโ€™s mission of connecting people through the arts.

Client

National Theater & Concert Hall

Time

2023

Extension Design Concept
Extension Design Concept

Inspired by the shape of the stage curtain, this visual motif extends across all campaign applications to create a consistent visual language.

Inspired by the shape of the stage curtain, this visual motif extends across all campaign applications to create a consistent visual language.

Visual Extensions
Visual Extensions

Responsible for the visual direction and planning of campaign extensions,
with hands-on execution across selected deliverables.

Responsible for the visual direction and planning of campaign extensions,
with hands-on execution across selected deliverables.

Credits  


Credits  

Client๏ฝœ National Theater and Concert Hall ๅœ‹ๅฎถๅ…ฉๅปณ้™ข

Production Organize๏ฝœ Group.G

Chief Creative Officer๏ฝœFang Yen Wen

Project Director๏ฝœ Devin Hsiao

Art Director๏ฝœNing Lai

Creative Director๏ฝœFuyu Yeh

Project Manager๏ฝœJun Chen

Designer๏ฝœHoward Yang

POSM Designer๏ฝœPopsha, Sheng Lin & Yvette Huang

Key Visual Production | ็‰ฉไปฅ้กž่š่ฆ–่ฆบๆ•ดๅˆๆœ‰้™ๅ…ฌๅธ

Project Manager | Sarah Peng

Digital Artist | Noodlemaker

Design Assistant | Winway Lan

Photographer | Yang shih chan

Costume Design | Zoey Chen

Make up & Hair Design | ้พๅ…ถ็”ซ

Make up & Hair Executive | ้„’ๅญŸ็ฟฐ

PORTFOLIO

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